Izébel Román currently serves as Digital Director at PHD since September 2024. Prior to this, Román held the position of Head of Digital Media at Banco Azteca from December 2022 to August 2025, focusing on campaign strategies in paid media, budget management, data analysis, KPI tracking, and web and app attribution tools. In previous roles, including Branding Coordinator at Coppel and Digital Media & Performance Manager at HSBC, Román gained extensive experience in digital strategies, budget optimization, and stakeholder presentations. An additional background in academia includes a part-time teaching position at UNAM. Román's education includes a Bachelor's degree in Marketing from Universidad IUEM and a diploma in various marketing and economics disciplines from esteemed institutions.
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