Lavinia Michela Caradonna

Lavinia Michela Caradonna is a Senior Digital Media Planner at PHD since December 2023, specializing in digital media strategies for Chanel. With extensive experience in digital media planning and buying, performance monitoring, and KPI optimization across various roles in notable companies like Starcom and The Media Lab, Lavinia has developed a strong expertise in audience targeting and campaign management. Contributions to Mi-Tomorrow as a contributor, involvement in the podcast "Tizzoni d'Inferno," and teaching roles demonstrate Lavinia’s diverse skills in media and communications. Lavinia holds multiple degrees, including an Executive Master in Marketing and Digital Communication from 24ORE Business School, and has a solid educational background in Modern Literature and Graphic Design.