Medina Kadirova

Medina Kadirova is an accomplished professional with extensive experience in business development and marketing, currently serving as Head of CIS Business Development at Phemex since June 2020, where market share in several key regions grew by 65% through strategic relationship management with top KOLs. Prior to this role, Kadirova held the position of Retail Marketing Manager at Huawei Technologies, overseeing advertising campaigns and coordination with agencies. Experience also includes serving as Key Account Manager and Assistant Buyer at Sauvage Group, managing partnerships with over 150 fashion brands, and an earlier role at VELVET GROUP, where marketing strategy was developed and executed. Kadirova holds a Master's degree in Fashion/Apparel Design from Domus Academy and a Bachelor's degree in International Law from East China University of Political Science and Law.