Kathleen Cullen

SVP, Hospitality at PHG CONSULTING, LLC

Kathleen Cullen is Senior Vice President of Hospitality for PTG Consulting, bringing more than 25 years of diverse experience in the hospitality industry to her position. In this role, Kathleen leverages her astute ability to understand individuals’ strengths and line them up with hotels’ needs, as well as when and how to respond quickly to changes needed to guarantee a hotel’s success.

Prior to joining PTG Consulting in 2019, Kathleen held strategic senior leadership positions in the corporate offices of global hotel companies, launched her own consulting firm, authored professional publications, and worked in operational departments on the property level. Most recently, she was Senior Vice President of Revenue & Distribution for Two Roads Hospitality, responsible for overall revenue strategies and increasing hotel market share for a portfolio of more than 75 hotels, as well as optimizing the company’s revenue management foundation for all brands.

Kathleen is active in many industry organizations, having served as Vice President of the Hotel Electronic Distribution Network Association from 2000-2002 and Chair of the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management Advisory Board in 2014 and 2015. She is also the author of the best-selling industry revenue management publications including “Defining Revenue Management: Top Line to Bottom Line” and three editions of “Evolving Dynamics of Revenue Management,” which serve as the official study guide for the industry recognized-revenue management certification offered by HSMAI and are used in curriculum at universities including Cornell University, New York University, and Michigan State University. In 2014, she was named one of HSMAI’s Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue.

Kathleen attended Fitchburg State University in Massachusetts and holds certificates in Hotel Yield Management from Horand Vogel and Associates and E-Business Strategy from the University of Chicago. A mother of three, she resides in the San Francisco Bay area and fondly recalls past trips with her family, including the Swiss Alps where they enjoyed daily hikes, picnics, and plenty of pizza and gelato.

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