PhiAcademy is a global leader in the permanent makeup industry, renowned for innovation, artistry, and excellence. Operating in over 160 countries, we set the highest standards in beauty by providing superior products, advanced techniques, and world-class education for beauty professionals.

Our core activities include the production and global distribution of premium permanent makeup products and essential tools for professional treatments. We also empower beauty professionals through the prestigious PhiAcademy, beauty academy offering comprehensive training programs designed for both beginners and experienced artists.  

At the heart of our expertise is the revolutionary PhiBrows Method, a groundbreaking microblading technique created by Mr. Branko Babic. 

We are also proud to offer Super Pigment, regarded as the best microblading pigment, known for its exceptional color retention, safety, and professional results. Our production facilities in Germany and Serbia adhere to EU REACH standards, ensuring the highest quality.

We sell our products primarily through our official e-commerce platform, PhiShop.com, while also partnering with distributors in multiple countries worldwide, ensuring broad access to our premium products. Our main distribution center in Vienna, Austria enables us to efficiently serve our global global network of customers and partners door to door.  

With over 100,000 students trained and a growing community of satisfied customers, PhiAcademy continues to lead in beauty education and professional products.

For more information about our companies and applications, follow the links below: 
• PhiAcademy DOO Serbia https://phi-academy.com/
• PhiAcademy GmbH Austria https://phishop.com/ 
• VonBerg Pharma GmbH Germany 
  http://vonbergpharma.com/
•Craftmaster GmbH Austria
•Craftmaster App IOS, Android
• PhiApp IOS, Android

Join PhiAcademy in redefining beauty standards through innovation, precision, and artistry. 


PhiAcademy Group

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PhiAcademy Group

Org chart

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