Alejandro Flores

Alejandro Flores is an accomplished marketing professional with extensive experience at Philip Morris International since July 2009, holding various senior leadership positions including Director of the Smoke-Free Category and Chief Marketing Officer for IQOS & VEEV Spain. Alejandro has played a pivotal role in establishing and operating Digital and Omnichannel Marketing Hubs, transforming the marketing landscape for Reduced Risk Products across Europe. Alejandro's career began in the commercial sector, where roles ranged from Regional Sales Manager to Brand Manager for Marlboro, showcasing a strong ability in strategic planning, business development, and consumer engagement. Alejandro's educational background includes executive degrees from INSEAD and a Bachelor's degree in Industrial Engineering and Innovation Management from Universidad Panamericana. Previous experience includes a Sales Manager position at Agencia de Viajes Prestigio and event services with FIFA.