Beth Corte-Real

Beth Corte-Real is a seasoned professional in consumer insights and analytics, with extensive experience in the FMCG sector. Notable roles include serving as Head of US Smoke Free Products Consumer Insights and Analytics at Philip Morris International, where strategic business partnerships were formed to drive growth and innovation within the nicotine market. Previous positions at Philip Morris involved leadership in regional insights for Southeast Asia and the development of best practices for global brand insights. Prior to Philip Morris, Beth held key positions at The Coca-Cola Company, focusing on consumer-shopper insights for popular sparkling brands and leading strategic insight initiatives. Early career experience includes managing market research for a diverse beverage portfolio at Unicer. Currently, Beth is pursuing a degree in Business Analytics at Harvard Business School, following a Bachelor’s in Law from Birkbeck, University of London.