Christian Bouabjian

Christian Bouabjian has extensive experience in commercial planning and business intelligence, currently serving as Manager of Commercial Planning and Business Intelligence at Philip Morris International since April 2014. Bouabjian has held multiple roles within the company, including KSA Manager of Digital Trade Engagement, where a digital trade engagement program was implemented across 50% of trade partners, and has led a team to drive significant volume growth in Egypt’s competitive tobacco market. Prior positions include District Sales Manager at Coca-Cola Refreshments, where sales maximization strategies were developed, and Key Accounts Executive at The Coca-Cola Company, managing high-profile accounts and consistently exceeding volume targets. Bouabjian holds a Bachelor of Engineering in Industrial Engineering from Concordia University.