Christine Yang

Christine Yang has extensive experience in consumer experience and digital marketing, currently serving as Manager Consumer Experience at Philip Morris International since August 2013. Previous roles at Philip Morris include Digital Project Manager and Brand Manager across various portfolios in Japan and Taiwan, alongside brand strategy development at the Asia Headquarters. Before joining Philip Morris, Christine held positions as Assistant Brand Manager at Procter & Gamble Taiwan for the SK-II brand, focusing on digital and CRM as well as brand marketing. Educationally, Christine obtained an MBA in Marketing Management from National Taiwan University and a Bachelor’s degree in International Business from National Chengchi University.