Ekin Selin A.

Ekin Selin A. is a seasoned professional with extensive experience at Philip Morris International since March 2017, currently serving as Manager of Web Experience & CRO and previously as Manager of Consumer Programs for MEA&DF. Ekin has a proven track record in lead generation, performance reporting, digital marketing, and e-commerce, having successfully led PMI Turkey's first B2C E-Commerce initiative for IQOS, achieving significant business growth. Ekin's experience encompasses multiple roles focused on customer relationship management, including governance of Salesforce CRM systems and the development of customer support processes. Ekin holds a Bachelor's degree in Business Administration and a minor in Economics from Bilkent University, along with additional educational experience through the Erasmus program at Goethe University Frankfurt and Salesforce's Trailhead courses.