Erika Clausen

Erika Clausen is an experienced marketing professional currently serving as the Regional Trade Marketing Strategy Lead for the Caribbean and Central America at Philip Morris International since May 2019. In this role, Erika drives trade marketing strategy, brand positioning, and consumer experience optimization across multiple channels, focusing on sustainable growth and customer loyalty. Previously, Erika has held roles including Direct Retail & New Channels Manager, where new sales points for reduced-risk products were developed, and Loyalty Program Leader for the CR market. Erika's earlier career features positions at Auto Mercado S.A., BAC|Credomatic, and Grupo LAFISE, with expertise in trade marketing, digital banking marketing, and communication strategies. Erika holds a Master’s Degree in Marketing & Sales Management and another Master’s Degree in Marketing & Internationalization of Products and Services, complemented by a Bachelor's degree in Graphic Design.