Hinesh Patel

Hinesh Patel is an experienced professional in the marketing and commercial activation sectors, currently serving as Head of Digital Activation (B2B) & Trade Marketing at Philip Morris International since October 2013. In this role, Hinesh leads the digital activation B2B2C strategy and enhances awareness of Reduced Risk Products across multiple channels. Previous positions at Philip Morris include Commercial Activation Project Manager and Consumer Engagement Manager. Prior to joining Philip Morris, Hinesh spent over a decade at British American Tobacco, where roles included Premium Group Marketing Manager for the UK & Ireland and Premium Brand Manager. Hinesh's early career includes account management at PC World Business, where significant sales achievements were realized. Hinesh holds a Bachelor of Arts degree from the University of Hertfordshire, with a focus on marketing and business operations.