Imane Belhabes

Imane Belhabes currently serves as the Lead Consumer Insights and Analytics for the Combustible Category in the GCC and Levant regions at Philip Morris International since December 2023. Previously, Imane worked at Nielsen as Associate Director of Media Research, leading the Media Analytics Team across MENA. Prior roles include Market Research Manager for Delivery Hero, Research and Insights Manager at Expo 2020 Dubai, and Research and Strategy Manager at OSN. Imane's experience encompasses managing comprehensive market research initiatives, overseeing research agencies, and providing insights to support strategic objectives. Imane holds a Master's degree in Marketing and Market Research from ENCG-SETTAT and is pursuing a Master of Science in Business Psychology with Coaching from Heriot-Watt University.