Lim Jia Xuen

Lim Jia Xuen is an experienced e-commerce specialist currently working at Philip Morris International since July 2025. Prior to this role, Lim served as an E-commerce Account Executive at MIDEA Group, where responsibilities included managing the Midea TikTok Shop. Experience also includes account management in the electronics segment at TikTok Shop, where Lim focused on seller acquisition and logistics improvements. At ZALORA Group, Lim was involved in e-store brand management, driving growth through strategic planning, and previously held a role at Shopee in associate relationship management, securing exclusive campaigns and analyzing sales performance. Lim holds a Master of Business Administration (MBA) from INTI and a Bachelor's degree in Business Information System from Asia Pacific University of Technology and Innovation.