Mathieu Meeûs

Mathieu Meeûs is a seasoned professional with extensive experience in marketing, sales, and business planning within the consumer goods sector, particularly at Philip Morris International where roles have included National Manager Field Sales Belgium and Manager Business Planning Belgium & Luxembourg. With a strong focus on financial optimization and consumer experience, Mathieu has previously held leadership positions such as Head of Awareness Benelux and Brand Manager for Reduced Risk Products. Prior to Philip Morris, significant roles included Marketing Director at Steylaerts NV and Head of Creative and Brand Marketing at Ladbrokes Belgium. Educational credentials include an Executive MBA from Vlerick Business School and a Master in Sport Sciences from KU Leuven, complemented by specialized programs in entrepreneurship and innovation.