Michael Maillard

General Manager Travel Retail Asia at Philip Morris International

Michael Maillard has over two decades of experience in retail and commercial management, currently serving as General Manager Travel Retail Asia at Philip Morris International, where exceptional growth in the Asia Pacific region under his leadership has been notable. Previously, Michael held various senior positions at Philip Morris, including Director Commercial and Director Sales & Distribution, focusing on innovative strategies in Taiwan's highly competitive tobacco market. Michael’s career began at Leroy Merlin Russia as Deputy Store Manager and includes roles at Carrefour Taiwan and Decathlon Taiwan, with significant contributions in marketing and operations. Michael holds degrees from IMD, INSEAD, and ISG Institut Supérieur de Gestion, emphasizing international sales and marketing expertise.

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