Nicoletta Erika la Greca

Nicoletta Erika La Greca is an experienced professional in data analytics and consumer insights, currently serving as Lead Consumer Insights and Analytics at Philip Morris International since July 2021. Prior to this role, Nicoletta held positions at Avanade, where responsibilities included working as a Data Architect, Analytics Experience Consultant, and BI Developer, focusing on high-quality data architecture and business intelligence solutions for the tobacco industry. Previous experience includes roles as a Junior Data Scientist and Data Analyst at Travel Appeal, where data extraction, analysis, and reporting were key duties. Educational qualifications comprise a Master's degree in Data Science from Bologna Business School and a Laurea Specialistica in Tourism System Design and Management from the University of Rome Tor Vergata.