Reem Bahnassy

Reem Bahnassy is an accomplished professional with extensive experience in brand management and marketing in the consumer goods and telecommunications industries. Since January 2015, Reem has held various positions at Philip Morris International, currently serving as the Head of IQOS Global Portfolio Management and Head of Future Pipeline Heat not Burn Consumables. Previous roles include Marketing Manager for the IQOS portfolio and Brand Manager for the Egypt & Levant region. Reem's expertise includes developing brand strategies, managing product initiatives, and optimizing marketing budgets. Prior experience includes roles at Mondelēz International as a Product Change Manager and Project Manager at Linatel Telecommunication, alongside previous positions in marketing and technical support at Niteks USA, Inc. and Vodafone. Reem holds a Bachelor's Degree in English Literature and Arts from Ain Shams University and completed high school with a focus on Mathematics.