Riad Beća

Riad Beća is a dedicated professional with a focus on customer service and digital marketing, currently serving as a Product Care & Customer Service Executive at Philip Morris International since January 2020. In this role, Riad leads customer support center agents and the product care department, driving customer satisfaction and team performance through effective training and mentoring. Previous positions at Philip Morris International include Digital/CRM Executive and Digital Expert Associate, where Riad was responsible for website development and maintenance. Prior experience as a Media Planner at UM Worldwide involved planning media airtime across various channels and strategizing for campaign execution. Riad holds a Bachelor's degree in IT Business Development from the School of Economics and Business Sarajevo, earned between October 2016 and October 2020.