Robert Southern

Robert Southern currently serves as the Head of Global Digital Capabilities Transformation at Philip Morris International, leading technology transformation initiatives for B2C omnichannel platforms and teams worldwide. Previously, Robert has held strategic roles including Head of Global Retail Store & Field Operations for Philip Morris International, overseeing retail operations and technology across over 5,000 stores in 60+ countries. As the Owner & Director of RWJS Consulting Ltd, Robert specialized in retail consulting focused on digital transformation, providing services to clients including Brewers Decorator Centres and Blue Skies Ltd. Earlier experience includes positions at Javelin Group as Associate Director - Operations and various roles at Tesco Direct, Currys plc, Belkin, AmBev, and Carlsberg Group, building a diverse background in retail, e-commerce, and operations management. Robert holds a BSc (Hons) in Computing & Information Systems from the University of Staffordshire.