Sergio Giadorou

Sergio Giadorou is an accomplished senior executive with extensive experience in commercial planning and business development within the vaping and tobacco industries. Since May 2019, Sergio has held various leadership roles at Philip Morris International, including Head of Commercial Planning, Head of Key Accounts and Go To Market Expansion, and Head of the Vaping Category. Prior experience includes serving as Regional Business Development Manager at Fontem Ventures B.V., where Sergio successfully expanded the "blu" brand into 10 new markets, and as Country Manager for the Vaping Category in France, where Sergio launched and managed the leading e-cigarette brand. Sergio's earlier career at Imperial Brands PLC saw the establishment of successful customer engagement strategies and the creation of new business units. Sergio's educational qualifications include a Digital Transformation & Innovation degree from INSEAD and a specialized MBA in Digital Marketing & Business.