Christian Bauer is an accomplished leader with extensive experience in sales and marketing within the consumer electronics and personal health sectors. Currently serving as Head of Field Sales & POS-Excellence at Philips since April 2016, Christian drives retail POS execution and sales growth across D/A/CH. Previous roles at Philips include Senior Channel Lead and Senior Marketing & Business Manager, where strategic initiatives for leading brands like PHILIPS AVENT and Senseo® were implemented. Christian's career also includes significant positions at Gibson Innovations Germany GmbH, THOMSON SALES EUROPE, and VIVANCO AG, where responsibilities spanned marketing strategy, business planning, and category management. Christian holds an MBA in Marketing from Leuphana University of Lüneburg.
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