Joost Bijsterveld

Joost Bijsterveld is a seasoned professional at Philips, currently serving as the Director of Global Customer Experiences at Global Experience Marketing since July 2006. Responsibilities include overseeing global customer experiences, event marketing, and content strategies for over 2,000 events annually. Key achievements involve centralizing design strategies, managing a networked team of experience marketing experts, and leading the content strategy for the Executive Briefing Program. Prior roles at Philips include Director of Tradeshows & Experiences, Director Proprietary Events, and Communications Director at both Philips Group Innovation and Philips Markets, demonstrating expertise in strategic event management, internal communications, and brand reputation. Joost Bijsterveld holds a Master's degree in Mass Communications from Radboud University.