Mahendran Krishnaraj

Mahendran Krishnaraj is a strategic and visionary Business Intelligence and Analytics Leader with over 15 years of experience in driving enterprise-wide data strategies and implementing BI solutions. They have held various roles, including Manager of Marketing Analytics and Consumer Planning at DIAGEO India and Marketing Insights and Analytics Lead at Philips. Currently, Mahendran is pursuing multiple degrees in Marketing and Management Accounting from Symbiosis Institute of Management Studies and in Marketing Analytics and Customer Valuation from the Indian Institute of Management Kashipur. Their expertise includes predictive modeling, customer segmentation, and fostering a data-driven culture to optimize business performance.