Mariia Ivanova is a consumer insights and market intelligence expert with over ten years of experience across various industries, including FMCG and Medtech. They have led strategic initiatives for major companies such as Philips, PepsiCo, and Nestlé, focusing on data-driven decision-making to drive growth and innovation. Mariia's expertise spans managing market intelligence, consumer research, and analytics, with notable achievements in developing frameworks that enhance product-market fit and optimize marketing effectiveness. Currently, they are pursuing a Master's degree in International Economics at Kyiv National Taras Shevchenko University.
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