Cassia Giancola is a seasoned marketing professional with a creative background and an entrepreneurial mindset. They have extensive experience living and working in five different countries, which has enriched their global perspective and understanding of cultural diversity. Cassia's expertise includes strategic business improvement and optimizing value chains within the healthcare sector. They have played a crucial role at Philips, focusing on business development in Interventional Oncology and Image Guided Therapy, where they significantly influenced product placement and market expansion. Cassia holds a Master’s degree in Management from IE Business School and a Bachelor's degree in Theatre Performance from Concordia University.
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