Joyca Lacroix

Joyca Lacroix is a Principal Scientist focused on Behavior Change and serves as a Team Leader at Philips. They previously held roles as a Senior Scientist at Philips Research and a Guest Lecturer at Eindhoven University of Technology. Joyca completed their PhD in Cognitive Psychology and Computational Modeling at Maastricht University, where they also earned an MSc in Cognitive Psychology. Additionally, they have experience as a Jeugdvoorlichter at UNICEF and have contributed to academia as a Scientific Employee and Postdoctoral Researcher. Joyca's educational background includes a Propedeuse in Mathematics and a post-bachelor qualification as a Lifestyle Coach.