Andy Higginbotham

Andy Higginbotham is an accomplished executive with extensive experience in enterprise marketing and business development within the storage technology sector. Currently serving as the Senior Director of Enterprise Marketing and Business Development at Phison Electronics Corps since July 2019, Andy leads sales and marketing initiatives for Enterprise Controllers and SSDs in the U.S. Previously, important roles included leading marketing efforts at Broadcom Limited, where Andy achieved significant design-in wins for enterprise SSD controllers, and as Director of Client SSD Marketing at SanDisk, maintaining a perfect design-in win rate. Andy also founded and presided over PriceG2, Inc., a market research and consulting firm specializing in storage technologies. With a strong educational background that includes an MBA in Marketing from Santa Clara University and a B.S. in Computer Science from UC Santa Barbara, Andy has held various leadership positions at organizations such as Samsung HDD, Western Digital Corporation, and SONY Electronics.