Jennifer Metherell

Jennifer Metherell is a seasoned professional in strategy and operations with extensive experience in optimizing marketing and sales processes across various companies. Currently serving as the SVP of Strategy and Operations at B2B Fusion and as the founder of J Sops, Jennifer specializes in aligning marketing and sales tactics to enhance revenue capture through best practice standards. With a strong background in account-based marketing, lead generation, and marketing automation, Jennifer has held significant roles at Marketo, eVestment, and Liaison Technologies. Noteworthy achievements include leading successful Marketo implementations, constructing lead generation strategies, and developing robust sales technology ecosystems. Jennifer Metherell holds a Bachelor’s degree in Business Marketing from Metropolitan State University of Denver.