Ashley Bass currently serves as the Senior Director of Product Marketing at Phocas Software, where responsibilities include strategizing and leading efforts to align products with market needs, enhancing go-to-market clarity and storytelling. In addition to this role, Ashley is a Principal at GSD Alliance, supporting product businesses by improving product delivery and market impact. Previous positions include Vice President of Product Marketing at LawVu and Product Lead roles at Mural and Jade Software Corporation, focusing on growth strategies and customer engagement. With a foundational career in product management dating back to ProQuest, Ashley has extensive experience in driving product success, market strategies, and cross-functional collaboration across various tech companies. Education includes an altMBA and certifications in product marketing methodologies.
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