Michael Reed-Smith

Michael Reed-Smith is an accomplished Customer Director at Phoenix Group since October 2020, overseeing the service and experience for over 4 million customers while guiding them in making sound financial decisions. Previously, Michael served as Retail Distribution Director (D2C) at SL from April 2016 to October 2020, managing all non-advised distribution through phone and digital channels. Prior to that, Michael held the position of Direct Channel Director at Prudential Assurance from 2009 to April 2016 and also at Prudential Insurance from April 2009 to April 2010, focusing on retail customer experience, retention, and direct distribution. Michael began his career at Standard Life, where Michael worked from October 1988 to February 2009 as Head of Business Retention in Marketing. Michael's educational background includes attendance at West Leeds Boys High from 1983 to 1988.