Peter Smith

Peter Smith is an experienced research professional serving as Research Director at Phoenix Marketing International since September 2018, specializing in various advertising research methodologies including advertising tracking and copy testing. Previously, Peter worked at Rodale from May 2007 to April 2018, first as Consumer Research Manager and then as Director, overseeing comprehensive research efforts for multiple print and digital brands such as Men’s Health and Women’s Health. Peter also has a background at Ipsos from July 2000 to May 2007 as an Account Manager and Senior Project Director, where expertise in Consumer Packaged Goods research was developed, particularly for clients like Kraft Foods. Peter holds a B.S. in Management with a Marketing concentration from Binghamton University School of Management, obtained in 2000.