Patrice Sheik Bajeet is an experienced marketing leader with a robust background in traditional and digital marketing. Since January 2015, Patrice has served as Senior Manager - Marketing at Phoenix Beverages Limited, excelling in market analysis and strategy development. Prior to this, Patrice held the position of Managing Director at Instore Concept, overseeing on-the-field marketing, and was Marketing Manager at Emtel, where brand development and customer insights were key responsibilities. Patrice's earlier roles include Consultancy for various companies and Brand Manager for The Coca-Cola Company, where strategic implementation and digital marketing initiatives were successfully executed. An Executive MBA from University of Paris I: Panthéon-Sorbonne complements earlier qualifications from the University of Mauritius in management and international marketing.
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