Smita Pawa

Creative Director

Smita Pawa is an accomplished Creative Director with extensive experience in product design and user experience across multiple industries. Currently at Photon since April 2022, Smita oversees client products and portfolios, ensuring alignment with client objectives while facilitating collaborative workshops. Previously, Smita held the role of Creative Director at Citi, leading the design of high-visibility digital solutions for over 1 billion account holders. Smita's background includes significant positions at Jack Henry & Associates as a Sr. Product Designer, and at Sabre Corporation as a UI/UX Designer, where noteworthy contributions included designing white-label products for major airlines. Smita began a career in design at Technicolor, working on high-profile projects for leading clients and contributing to award-winning animations.

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