Phygital International is the leading voice in the phygital sports world. Focussed on innovating and redefining the future of sports, it is the custodian and rightsholder of the Games of the Future - overseeing the bidding process for each host city.

The Games of the Future - is the pinnacle of phygital sport. It is an international tournament that brings together the next generation of dynamic sporting heroes from all over the world: thousands of well-balanced athletes who demonstrate superior skills across both physical and digital competition.

Our mission is to seamlessly blend physical and digital sports, creating innovative and inclusive on and offline experiences for participants, spectators, and communities worldwide. Ensuring that phygital sports evolve positively for generations to come.

Our team is comprised of leading global experts from diverse sporting, digital, and marketing backgrounds, bringing decades of experience in organizing top-level sports events around the world. We possess a robust energy and relentless drive for innovation that enables continual testing and implementation of cutting-edge technologies, unachievable within slow-moving traditional sports monopolies.

In addition to the Games of the Future, Phygital International runs the New Sports LAB, a specialized research and development program focused on creating new sporting disciplines and event formats.

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Phygital International DMCC

Phygital International DMCC's headquarters in Dubai, United Arab Emirates

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