Xie Crystal

Xie Crystal is a seasoned professional in digital marketing and media, currently serving as Digital Media and Social Senior Manager at Piaget since January 2022. Prior to this role, Xie held positions as Digital Marketing Manager at Godiva Chocolatier from July 2019 to January 2022 and at Elizabeth Arden from September 2017 to July 2019. Xie's experience also includes a tenure as Planning Manager at IPG Mediabrands, where clients included major brands such as Unilever and VF Group. Earlier career roles featured an Associate Digital Planning Manager position at OMD China, focusing on clients like Levis, and Strategic Planning Supervisor at 传立媒体, managing clients such as Yum!. Xie began career as a Management Trainee at 群邑. Xie holds a Master’s and Bachelor’s degree in Financial Mathematics from the University of Liverpool, as well as an additional Bachelor’s degree in Financial Mathematics from Xi'an Jiaotong-Liverpool University.