Apoorva Saigal

Apoorva Saigal is an accomplished marketing professional with extensive experience in corporate communication and marketing. Currently serving as the Head of Corporate Communication and Marketing for Piaggio Group's 2-Wheeler Business since March 2022, Apoorva previously held leadership positions at BSH Home Appliances Group from May 2014 to February 2022, where responsibilities included managing P&L for the Laundry Care and Refrigeration categories. Significant contributions during this tenure led to BSH becoming a market leader in the 7KG Front Load Washer segment. Prior to BSH, Apoorva gained valuable experience at Ogilvy & Mather as a Planning Director, working with notable clients such as Tata Motors, Vodafone, and Cadbury. Early career experience includes roles at Pinxit Blue Advertising Pvt. Ltd. and an educational background featuring an MBA in Marketing from Birmingham City University and a Management Development Program in Marketing from SPJIMR.