Apoorva Saigal

Head Corporate Communication And Marketing For 2-wheeler Business (vespa & Aprilia) at Piaggio & C SpA

Apoorva Saigal is an accomplished marketing professional with extensive experience in corporate communication and marketing. Currently serving as the Head of Corporate Communication and Marketing for Piaggio Group's 2-Wheeler Business since March 2022, Apoorva previously held leadership positions at BSH Home Appliances Group from May 2014 to February 2022, where responsibilities included managing P&L for the Laundry Care and Refrigeration categories. Significant contributions during this tenure led to BSH becoming a market leader in the 7KG Front Load Washer segment. Prior to BSH, Apoorva gained valuable experience at Ogilvy & Mather as a Planning Director, working with notable clients such as Tata Motors, Vodafone, and Cadbury. Early career experience includes roles at Pinxit Blue Advertising Pvt. Ltd. and an educational background featuring an MBA in Marketing from Birmingham City University and a Management Development Program in Marketing from SPJIMR.

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Piaggio & C SpA

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Piaggio & C SpA is an Italy-based company engaged in the manufacture of motor vehicles. Piaggio & C SpA is a parent of Piaggio Group and focus on production of two-wheeler motor vehicles. The Company's product range includes scooters, mopeds and motorcycles from 50cc to 1, 400cc type marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. Piaggio & C SpA operates in the three- and four-wheeler light transport sector with its Ape, Porter and Quargo ranges of commercial vehicles. Additionally, the Company produces spare parts and accessories for motor vehicles. The Company provides research and development activities for its vehicles and engines in the production units in Pontedera and Noale, among others. The Company operates in the domestic market and internationally through its subsidiaries, including Aprilia Brasil Industria de Motociclos SA, Aprilia Racing Srl, Piaggio Vespa BV, Piaggio France SAS and National Motor SA, among others.


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Headquarters

Pontedera, Italy

Employees

5,001-10,000

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