Giada Federici

Giada Federici currently serves as the Sr Global Brand Manager for Vespa at Piaggio Group since November 2023. Previously, Giada held the position of Senior Brand Communication Manager at adidas, where responsibilities included steering the Originals category and driving consumer engagement for the Trefoil in Italy. At Luxottica, Giada was a Global Brand Manager for both Persol and Oliver Peoples & Alain Mikli, focusing on brand strategy, market potential maximization, and cross-channel integration. Giada's earlier experience includes roles as Global In-Store Communication & Brand Specialist and Global Junior Brand Manager at Luxottica, as well as positions in event management with Alessandro Rosso Group and Private Incentive Milano Srl. Giada holds a postgraduate degree in Marketing from UCLA and a Bachelor's degree in Foreign Languages, Literatures, and Linguistics, along with Business, from Università Cattolica del Sacro Cuore.