Stefano Basili

Stefano Basili has extensive experience in marketing research and data analysis, currently serving at Piaggio Group since March 2005 in various roles including Marketing Research Data Analyst and Customer Experience & Marketing Research Senior. Responsibilities include designing quantitative and qualitative research plans, managing external suppliers, developing customer segmentation tools, and implementing Business Intelligence Systems. Previous positions include Marketing Intelligence Senior and Junior, where Stefano worked on monitoring systems for quality and production processes, supervised customer databases, and conducted market trend analyses. Additionally, Stefano has teaching experience at Ciofs fp Lazio, focusing on basic computer skills and business management. Educational qualifications include a Master's degree in Data Science for Digital Communication from UPA Academy and a Bachelor's degree in Statistics from Alma Mater Studiorum – Università di Bologna.