Meredith Wilson

Meredith Wilson is the Senior Director of Digital Marketing at PFF where she leads digital strategy and integrated campaign planning across all owned and paid channels. She is responsible for defining the overall vision and strategy for full-funnel marketing programs that drive growth for the gita family of robots and all consumer products produced by PFF. She brings with her more than 12 years of marketing experience across a variety of consumer lifestyle brands. Meredith is a creative and results-driven marketer who is passionate about building lasting connections between brands and their customers.

Prior to joining PFF, Meredith worked at Keds where she led global strategy for the brand's digital channels, developed brand standards and positioning across all consumer touchpoints, and scaled paid and owned media campaigns to support the brand's direct-to-consumer business.

Meredith holds a Bachelor of Arts from Trinity College-Hartford where she majored in English, with a minor in French Language.