Wenhui Zhang

Wenhui Zhang is an experienced data analyst currently leading analytics for major publisher clients at Piano since August 2020, providing strategic insights to optimize customer journey touchpoints. Prior experience includes a marketing data analyst role at Community Surgical Supply, where performance analysis and data visualization resulted in an 8% increase in product sales. At the University of Rochester's Warner School of Education, Wenhui analyzed alumni giving data, producing over 200 reports to enhance outreach strategies. Earlier roles at Kean University involved forecasting recruitment demands and optimizing professor performance metrics, while a marketing research internship at ZRG Partners emphasized market investigation and opportunity identification in the automotive sector. Wenhui holds a Master's degree in Marketing Analytics from the University of Rochester and Bachelor's degrees in Global Business from both Kean University and Wenzhou Kean University.