Alena Meurant

Alena Meurant has a strong background in digital marketing and e-commerce, currently serving as the Responsable du Pôle Marketing Digital/E-Commerce SFCC at Picard Surgelés since November 2013, where responsibilities include piloting digital projects and optimizing the customer journey in the Salesforce Commerce Cloud ecosystem. Prior experiences include roles at Groupe Yves Rocher, Société de Distribution Aéroportuaire, La Maison Passive France, and Le Bon Marché, focusing on traffic acquisition, marketing operations, client relations, and sales assistance. Alena holds an MBA in Management and Marketing of Luxury Goods from Paris School of Business, along with additional certifications in E-Marketing and E-Commerce, a Master's in International Trade, and a Master's in Fashion Management.