Peter Aerts

Peter Aerts serves as the Buying Director and Category Lead at Picnic Technologies since September 2023. Previously, Peter Aerts was the Owner of PPA Interim & Consultancy Services for four months. At The Kraft Heinz Company, Peter Aerts held the position of Account Group Manager Continental Europe from August 2022 to May 2023. With an extensive background at Lidl Nederland, Peter Aerts progressed from Unit Manager, managing a team of six and overseeing a P&L of 1.4 billion, to Buyer/Category Manager, where significant contributions included developing a successful private label beer brand and improving margins. Early career experiences include positions as Junior Buyer and Management Trainee at Lidl, as well as an internship at Boer & Croon focused on optimizing business processes. Peter Aerts holds a Master of Science in Government & Organization Sciences from Utrecht University.