Sanne de Vries

Sanne de Vries has a diverse background in strategy and customer retention, currently serving as the Recipes Team Lead at Picnic Technologies since January 2022. Previously, Sanne held various roles at Woolworths Group from May 2017 to February 2021, including Senior Strategy Manager and Strategy Manager. Experience also includes being Manager of CRM at Maxeda DIY Group and Head of Customer Retention & Customer Care at HelloFresh Benelux. Sanne began a career in consulting with The Boston Consulting Group from September 2011 to March 2014 as an Associate. Early career involvement includes participation in De Nationale DenkTank 2010 and roles at Verve and Kaiser Associates as a research analyst and consultant. Academic achievements include an MSc with Distinction in Organisational and Social Psychology from The London School of Economics and a BA cum laude in Social Sciences from University College Utrecht.