Priya Singhal

Priya Singhal is an accomplished professional with extensive experience in sales and marketing analytics, currently serving as the Head of Sales and Marketing Analytics at Pidilite Industries Limited since October 2021. Prior to this role, Priya worked at Fractal for nearly a decade as a Senior Consultant and Analytics Lead, and at Hansa Customer Equity Pvt Ltd as a Senior Business Analyst, focusing on customer behavior analysis in the organized retail market. Earlier career stages included positions at TCS - E Serve as an Assistant Manager, where acquisition strategies for Private Label credit cards in the US market were developed, and Adventity as an Analyst, conducting portfolio analysis for banks. Priya began the professional journey with an internship at Kotak Mahindra Bank. Academically, Priya holds a Master's degree in Economics from the Delhi School of Economics and a Bachelor's degree in Economics from Lady Shriram College, both from Delhi University.