Ylenia Gentili

Ylenia Gentili is a seasoned professional in CRM and automation, currently serving as a CRM & Automation Specialist at Pierce Group since November 2016. Responsibilities include coordinating cross-functional business activities within the marketing team, optimizing campaign effectiveness through data-driven strategies, and managing customer database segmentations. Previous roles at Pierce Group include CRM & Automation Coordinator and Inside Sales & Marketing Translator. Ylenia has also worked at Calzedonia Group as a Sales Assistant, achieving the highest ARPU in the team, and served as a Tour Guide for Kuoni Destination Management Sweden. Early career experience includes international relations and sales roles at Ghemar srl, focusing on coordinating sales and communication with international customers. Ylenia holds a degree in Digital Marketing from Hyper Island and a degree in Foreign Languages and Literatures for Tourism and Commerce from Università degli Studi di Genova.