Romain Defoy

Romain DEFOY serves as the Directeur Digital & Trade Marketing France at Pierre Fabre Group since February 2010, overseeing omnichannel visit pathways to strengthen sales force-client relationships. Previous roles include Directeur Digital Healthcare International, focusing on improving ROI for media campaigns and enhancing product portfolios through new services for patients and healthcare professionals. As Directeur Innovation Digitale & Coordination Transformation Groupe, Romain DEFOY created an incubator for innovative digital projects with over 15 incubated initiatives. Earlier experience includes positions at MSD and PSA Peugeot Citroën, leading digital strategy and project management, as well as e-marketing consultancy at Havas. Romain DEFOY holds a BA in international marketing and management from the University of Lincoln and a management degree from ESCEM.