Jaimy Koenen

In 2013 Pig & Hen was founded by two friends from Amsterdam; Dominic Bakker & Rutger Versluis, both with a unique interest in fashion and sailing. With a unique product and a compelling brand story we are rapidly taking over the world. Our products are sold in over 50 countries in fashion stores, jewelry stores, department stores and concept stores. Our lucky name When the Dutch were sailing the seven seas in the early 1600’s, they would run into their fair share of disasters: storms and raiding pirates were the order of the day. Old sailors used to have a pig and a hen inked on their feet, a tattoo that was believed to keep bad luck at bay. In case of shipwreck, the pigs and hens on board were usually the sole survivors: the wind and tide would safely float them back home in their wooden crates. Handmade in Amsterdam For anybody still thinking their Pig & Hen bracelet is made by a robot finger pressing a button – you guessed wrong. While the term ‘’handmade’’ is pretty abundantly used nowadays, it is a label we are incredibly proud of. And therefore, may we introduce to you: our workshop, right next to the Pig & Hen headquarters in Amsterdam. This is where our team is working day after day creating your Pig & Hen goods, all by hand, all with the greatest care and eye for detail. Besides our trademark ship rope and stainless steel shackles, it’s mainly laughter, some good music and about ten pairs of skilled hands that are the main tools and materials we create our products with. It’s a group of people with very diverse backgrounds: finance students, musicians, an architect, a sportsfreak who’s also a mother of two – just to name a few. Each with their own peculiar nickname, which we will wisely keep to ourselves. Every bracelet has its own unique strength and can be worn 24/7. Shower with it, surf with it, climb some mountains – your bracelet won’t care. We dare you to take up that challenge. It will even survive your mom’s washing machine.