Manuel Cruz is a seasoned professional in communications and marketing, currently serving as a Communications and PR Specialist at Pike Industries since December 2022, while also holding the position of Creative Director at DiversityNine since December 2019, where expertise includes brand construction and redesign. Previous experience includes serving as Program Coordinator at Bates College, where a significant rebranding campaign was launched, and as Marketing Director at the Institute of Technology of Sonora, where innovative advertising campaigns led to a substantial increase in application volume and admissions. Manuel Cruz has also contributed to academia as an Adjunct Professor, teaching various courses related to branding and marketing. Educational qualifications include a Master of Arts in Marketing and Branding/Retailing from Universidad de las Américas Puebla and a Bachelor’s degree in Graphic Design from the Institute of Technology of Sonora.
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