Shirley B.

Shirley B. is an accomplished strategy director at WPP since March 2020 and serves as a strategic advisor for Pilates ProWorks®, focusing on operations and marketing optimization within a fitness boutique studio. Prior experience includes leading marketing business development for Anytime Fitness and Basecamp at Self Esteem Brands, LLC, where Shirley standardized regional strategies and developed brand initiatives. At Curves, significant contributions were made to brand strategy and franchise expansion, along with managing social media and client relations. Previous roles also encompass fashion PR at HARDCANDY, store management at Loewe, copywriting for Beijing Enlight Media, and public relations support during an internship with Inditex. Shirley holds a Bachelor's degree in Art/Art Studies from Sichuan University and attended the University of Winchester.